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| Criterion | ![]() UX Research Personas | ![]() Decision Making Delphi Method | ![]() Systems Thinking Future Reality Tree | ![]() Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | High | High | Low |
Timedifferent | 1-3 Tage | 1-4 Wochen | 2-4 h | 1-2 h |
Participantsdifferent | Internes Team | 6-30 Experten | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Expert Forecast, Consensus Range, Assumption Notes | Future Reality Tree, Negative Branches, Assumption List, Improved Injections | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | ResearchCustomerSynthesis | ForecastingExpertsDecisionStrategy | Theory of ConstraintsSystems thinkingChange | StrategyDecisionAssumptionsHypothesis |



