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| Criterion |  UX Research Personas |  Decision Making Delphi Method |  UX Research Empathy Mapping |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-3 Tage | 1-4 Wochen | 30–60 min | 1-2 h |
Participantsdifferent | Internes Team | 6-30 Experten | 4-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Expert Forecast, Consensus Range, Assumption Notes | Empathy Map, Assumptions List, Research Gaps | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | ResearchCustomerSynthesis | ForecastingExpertsDecisionStrategy | SynthesisQualitativeWorkshop | StrategyDecisionAssumptionsHypothesis |