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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.
Complexitydifferent
MediumHighLowLow
Timedifferent
1-3 Tage1-4 Wochen30–60 min60-90 min
Participantsdifferent
Internes Team6-30 Experten4-84-10
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesExpert Forecast, Consensus Range, Assumption NotesEmpathy Map, Assumptions List, Research GapsProblem Cluster, Prioritized Challenge, Experiment
Tagsno overlap
ResearchCustomerSynthesis
ForecastingExpertsDecisionStrategy
SynthesisQualitativeWorkshop
FacilitationDecisionProblem solvingWorkshop
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