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| Criterion |  UX Research Personas |  Decision Making Decision Tree |  Facilitation Decision Jam |  UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 Tage | 30-90 min | 60-90 min | 30–60 min |
Participantsdifferent | Internes Team | 1-6 | 4-10 | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Decision Tree, Option Map, Assumption List | Problem Cluster, Prioritized Challenge, Experiment | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | ResearchCustomerSynthesis | DecisionTreeOptions | FacilitationDecisionProblem solvingWorkshop | SynthesisQualitativeWorkshop |