View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  Facilitation Decision Jam |  UX Design Customer Journey Canvas |  Facilitation Consensus Workshop |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Tage | 60-90 min | 1-3 h | 1-3 h |
Participantsdifferent | Internes Team | 4-10 | 3-10 | 5-30 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Problem Cluster, Prioritized Challenge, Experiment | Customer Journey Canvas, Pain Points, Experience Opportunities | Consensus Clusters, Theme Titles, Priority Areas |
Tagsno overlap | ResearchCustomerSynthesis | FacilitationDecisionProblem solvingWorkshop | JourneyCustomerService designCanvas | FacilitationConsensusWorkshopAlignment |