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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 Tage60-90 min45-90 min30–60 min
Participantsdifferent
Internes Team4-102-54-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesProblem Cluster, Prioritized Challenge, ExperimentA3 Report, Action Plan, Root Cause AnalysisEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
ResearchCustomerSynthesis
FacilitationDecisionProblem solvingWorkshop
LeanProblem solvingCoachingOperations
SynthesisQualitativeWorkshop
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