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| Criterion |  UX Research Personas |  UX Design Customer Journey Canvas |  UX Research User Interviews |  UX Design Lean UX Canvas |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 1-3 h | 30–60 min per interview | 2-3 h |
Participantsdifferent | Internes Team | 3-10 | 1 participant per interview | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Interview Notes, Themes, Insight Summary | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tagsno overlap | ResearchCustomerSynthesis | JourneyCustomerService designCanvas | QualitativeResearchCustomerDiscovery | CanvasHypothesisOutcomesDiscovery |