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| Criterion |  UX Research Personas |  UX Design Customer Journey Canvas |  Product Discovery Test Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 1-3 h | 20-35 min | 1-5 Tage |
Participantsdifferent | Internes Team | 3-10 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ResearchCustomerSynthesis | JourneyCustomerService designCanvas | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |