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| Criterion |  UX Research Personas |  UX Design Customer Journey Canvas |  Product Discovery MVP Test Matrix |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 1-3 h | 45-75 min | 25-40 min |
Participantsdifferent | Internes Team | 3-10 | 2-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Test Matrix, Test Plan | Learning Card with evidence and next action |
Tagsno overlap | ResearchCustomerSynthesis | JourneyCustomerService designCanvas | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryLearning |