View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  UX Design Customer Journey Canvas |  Product Discovery Hypothesis Prioritization Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 1-3 h | 60-90 min | 20-35 min |
Participantsdifferent | Internes Team | 3-10 | 3-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Prioritization Canvas, Hypothesis Backlog | Test Card with a pre-set threshold |
Tagsno overlap | ResearchCustomerSynthesis | JourneyCustomerService designCanvas | ExperimentsPrioritizationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |