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| Criterion |  UX Research Personas |  UX Design Customer Journey Canvas |  Operations Gemba Walk |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 Tage | 1-3 h | 30-120 min | 0.5-2 Tage |
Participantsdifferent | Internes Team | 3-10 | 2-6 | 6-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Observation Notes, Improvement Ideas | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | ResearchCustomerSynthesis | JourneyCustomerService designCanvas | LeanObservationProcessOperations | Service designOperationsJourneyBlueprint |