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| Criterion |  UX Research Personas |  UX Design Customer Journey Canvas |  Operations ABC Analysis |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 Tage | 1-3 h | 30-60 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 3-10 | 1-5 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | ABC Classification, Focus Rules, Control List | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | JourneyCustomerService designCanvas | PrioritizationOperationsPortfolio | QualitativeResearchCustomerDiscovery |