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| Criterion |  UX Research Personas |  UX Design Customer Journey Canvas |  Operations ABC Analysis |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 1-3 h | 30-60 min | 2-4 h |
Participantsdifferent | Internes Team | 3-10 | 1-5 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | ABC Classification, Focus Rules, Control List | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | ResearchCustomerSynthesis | JourneyCustomerService designCanvas | PrioritizationOperationsPortfolio | JourneyServiceService design |