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| Criterion |  UX Research Personas |  Delivery Cost of Delay |  Product Discovery Kano Model |  Decision Making Risk Matrix |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 Tage | 90-180 min | 1-2 Tage | 30-60 min |
Participantsdifferent | Internes Team | 3-8 | 10-50 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | CoD Table, Prioritization Sequence | Kano Matrix, Feature Classes, Priority Themes | Risk Matrix, Top Risk List |
Tagsno overlap | ResearchCustomerSynthesis | PrioritizationDeliveryEconomicsDecision | SatisfactionPrioritizationCustomer | RiskDecisionPrioritizationAssessment |