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| Criterion |  UX Research Personas |  Delivery Cost of Delay |  Product Discovery Kano Model |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 Tage | 90-180 min | 1-2 Tage | 30-60 min |
Participantsdifferent | Internes Team | 3-8 | 10-50 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | CoD Table, Prioritization Sequence | Kano Matrix, Feature Classes, Priority Themes | ICE Table, Top Idea List |
Tagsno overlap | ResearchCustomerSynthesis | PrioritizationDeliveryEconomicsDecision | SatisfactionPrioritizationCustomer | PrioritizationScoringGrowthDecision |