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| Criterion |  UX Research Personas |  Product Discovery Concierge MVP |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 1-4 Wochen | 2-4 h | 1-3 h |
Participantsdifferent | Internes Team | 3-10 Kunden | 4-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Concierge Learnings, Service Blueprint, MVP Risks | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | ResearchCustomerSynthesis | MVPValidationServiceDiscovery | JourneyServiceService design | JourneyCustomerService designCanvas |