View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  Knowledge Modeling Concept Mapping |  UX Research User Interviews |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 1-2 h | 30–60 min per interview | 30-60 min je Interview |
Participantsdifferent | Internes Team | 1-8 | 1 participant per interview | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Concept Map, Relationship Labels, Knowledge Gaps | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | ResearchCustomerSynthesis | KnowledgeConceptsMappingSensemaking | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer |