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| Criterion |  UX Research Personas |  Delivery Communication Plan |  Facilitation Stakeholder Mapping |  Facilitation Storytelling |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 Tage | 45-90 min | 60–90 min | 45-120 min |
Participantsdifferent | Internes Team | 2-6 | 2-8 | 1-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Communication Plan, Channel Matrix, Message Cadence | Stakeholder Map, Engagement Plan, Risk Notes | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | ResearchCustomerSynthesis | CommunicationStakeholdersDeliveryPlanning | StakeholdersAlignmentFacilitationChange | CommunicationNarrativeStakeholdersFacilitation |