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| Criterion |  UX Research Personas |  UX Research Card Sorting |
|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 Tage | 20-45 min |
Participantsdifferent | Internes Team | Based on research question |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Content groups, Label set, IA hypotheses |
Tagsno overlap | ResearchCustomerSynthesis | Information architectureNavigationStructure |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
