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| Criterion |  UX Research Personas |  Business Strategy Balanced Scorecard |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 Tage | Halber Tag bis mehrere Wochen | 30–60 min per interview |
Participantsdifferent | Internes Team | 4-12 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Balanced Scorecard, Strategic Measures, Initiative Map | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | StrategyMetricsExecution | QualitativeResearchCustomerDiscovery |
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