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| Criterion |  UX Research Personas |  Business Strategy Balanced Scorecard |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 Tage | Halber Tag bis mehrere Wochen | 45–90 min |
Participantsdifferent | Internes Team | 4-12 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Balanced Scorecard, Strategic Measures, Initiative Map | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | ResearchCustomerSynthesis | StrategyMetricsExecution | SynthesisQualitativeRoot cause |
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