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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
1-3 TageSeveral meetings plus preparation and analysis; total effort depends on scope2-4 h2-6 h
Participantsdifferent
Internes TeamEvaluation team, architects, and relevant stakeholders4-103-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsJourney Map, Pain-point List, Opportunity BacklogFMEA Table, Risk Priority, Mitigation Actions
Tagsno overlap
ResearchCustomerSynthesis
ArchitectureQualityRiskTradeoffsStakeholders
JourneyServiceService design
RiskQualityOperationsRoot cause
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