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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Architecture Inception Canvas method illustration showing its working structure
Architecture
Architecture Inception Canvas
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails.
Complexitydifferent
MediumHighMediumLow
Timedifferent
1-3 TageSeveral meetings plus preparation and analysis; total effort depends on scope1-3 h1-2 h
Participantsdifferent
Internes TeamEvaluation team, architects, and relevant stakeholders3-103-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsCustomer Journey Canvas, Pain Points, Experience OpportunitiesInception Canvas, Risks, Goal List, Open Questions
Tagsno overlap
ResearchCustomerSynthesis
ArchitectureQualityRiskTradeoffsStakeholders
JourneyCustomerService designCanvas
AlignmentArchitectureCanvas
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