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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
1-3 TageSeveral meetings plus preparation and analysis; total effort depends on scope1-3 h60-120 min
Participantsdifferent
Internes TeamEvaluation team, architects, and relevant stakeholders3-102-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsCustomer Journey Canvas, Pain Points, Experience OpportunitiesCommunication Canvas, Stakeholder Messages, Architecture Communication Plan
Tagsno overlap
ResearchCustomerSynthesis
ArchitectureQualityRiskTradeoffsStakeholders
JourneyCustomerService designCanvas
ArchitectureCommunicationStakeholdersCanvas
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