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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 Tage45-90 min1-3 h30–60 min per interview
Participantsdifferent
Internes Team2-83-121 participant per interview
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesAssumption List, Critical Assumptions, Learning PlanKnowledge Map, Critical Knowledge Areas, Transfer PlanInterview Notes, Themes, Insight Summary
Tagsno overlap
ResearchCustomerSynthesis
AssumptionsRiskDecisionDiscovery
KnowledgeMappingRisk
QualitativeResearchCustomerDiscovery
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