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| Criterion |  UX Research Personas |  Architecture ARID (Active Reviews for Intermediate Designs) |  Product Discovery Opportunity Interview |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 2–4 h review as a planning range; preparation and evaluation additional | 30-60 min je Interview | 30–60 min per interview |
Participantsdifferent | Internes Team | Designers, developers as users, and facilitation | 5-12 Interviews | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Prioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions | Interview Notes, Opportunity Themes, Customer Quotes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | ArchitectureEngineeringFeedbackValidationTasks | DiscoveryInterviewsOpportunityCustomer | QualitativeResearchCustomerDiscovery |