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| Criterion |  UX Research Personas |  Business Strategy Ansoff Matrix |
|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 Tage | 45-90 min |
Participantsdifferent | Internes Team | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ResearchCustomerSynthesis | GrowthStrategyMarketPortfolio |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
