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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for Option Framing.
Decision Making
Option Framing
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 Tage1-2 h45-120 min60–90 min
Participantsdifferent
Internes Team4-123-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesAlignment Map, Open Issues, Decision QuestionsOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
ResearchCustomerSynthesis
AlignmentStakeholdersStrategyFacilitation
OptionsDecision framingStrategyComparison
StakeholdersAlignmentFacilitationChange
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