View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  UX Research Affinity Diagramming |
|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 Tage | 45–90 min |
Participantsdifferent | Internes Team | 3-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Theme clusters, Insight statements, Opportunity areas |
Tags1 shared | ResearchCustomerSynthesis | SynthesisQualitativeRoot cause |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
