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| Criterion |  UX Research Personas |  Operations ABC Analysis |  Business Strategy Three Horizons |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-3 Tage | 30-60 min | Halbtags-Workshop, dann iterativ | 1 Tag bis mehrere Wochen |
Participantsdifferent | Internes Team | 1-5 | 3-12 | 4-10 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | ABC Classification, Focus Rules, Control List | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | ResearchCustomerSynthesis | PrioritizationOperationsPortfolio | StrategyInnovationPortfolioForesight | InnovationPrototypeResearch |