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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for ABC Analysis
Operations
ABC Analysis
Empathy Mapping
UX Research
Empathy Mapping
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Tage30-60 min30–60 min45-90 min
Participantsdifferent
Internes Team1-54-82-5
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesABC Classification, Focus Rules, Control ListEmpathy Map, Assumptions List, Research GapsA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
ResearchCustomerSynthesis
PrioritizationOperationsPortfolio
SynthesisQualitativeWorkshop
LeanProblem solvingCoachingOperations
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