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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumMediumHighLow
Timedifferent
1-3 Tage45-90 min0.5-2 Tage15-30 min
Participantsdifferent
Internes Team2-56-122-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesA3 Report, Action Plan, Root Cause AnalysisService Blueprint, Fail Points, Ownership MapRoot cause notes, Countermeasures
Tagsno overlap
ResearchCustomerSynthesis
LeanProblem solvingCoachingOperations
Service designOperationsJourneyBlueprint
Root causeIncidentLeanProblem solving
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