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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 Tage45-90 min30–60 min60-90 min
Participantsdifferent
Internes Team2-54-84-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesA3 Report, Action Plan, Root Cause AnalysisEmpathy Map, Assumptions List, Research GapsProblem Cluster, Prioritized Challenge, Experiment
Tagsno overlap
ResearchCustomerSynthesis
LeanProblem solvingCoachingOperations
SynthesisQualitativeWorkshop
FacilitationDecisionProblem solvingWorkshop
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