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| Criterion | ![]() Operations PDCA Cycle | ![]() UX Research User Interviews | ![]() Product Discovery Experiment Canvas | ![]() Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 1 h bis mehrere Wochen | 30–60 min per interview | 30-60 min | 20-35 min |
Participantsdifferent | 1-8 | 1 participant per interview | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | PDCA Log, Experiment Plan, Learning Outcome, Standard Change | Interview Notes, Themes, Insight Summary | Completed Experiment Canvas, Success Metric | Test Card with a pre-set threshold |
Tagsno overlap | Continuous improvementLeanExperiments | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |



