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| Criterion |  Operations PDCA Cycle |  Product Discovery Smoke Test |  Product Discovery Hypothesis Prioritization Canvas |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Medium | High |
Timedifferent | 1 h bis mehrere Wochen | 1-5 Tage | 60-90 min | 1-4 Wochen |
Participantsdifferent | 1-8 | Nutzertraffic | 3-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | PDCA Log, Experiment Plan, Learning Outcome, Standard Change | Interest Metrics, Conversion Signal, Learning Note | Prioritization Canvas, Hypothesis Backlog | Experiment results, Decision log, Learning summary |
Tags1 shared | Continuous improvementLeanExperiments | ValidationExperimentsDemandGrowth | ExperimentsPrioritizationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |