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Criterion
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowLowMediumHigh
Timedifferent
1 h bis mehrere Wochen1-5 Tage1-5 Tage1-4 Wochen
Participantsdifferent
1-8NutzertrafficNutzertraffic1-6
Formatdifferent
Workshop + asyncAsyncAsyncAsync
Outputdifferent
PDCA Log, Experiment Plan, Learning Outcome, Standard ChangeInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning DecisionExperiment results, Decision log, Learning summary
Tags1 shared
Continuous improvementLeanExperiments
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
ExperimentsGrowthAnalyticsValidation
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