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Criterion
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumHighMedium
Timedifferent
1 h bis mehrere Wochen1-2 h Setup, laufend1 Tag bis mehrere Wochen1-5 Tage
Participantsdifferent
1-82-64-10Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopAsync
Outputdifferent
PDCA Log, Experiment Plan, Learning Outcome, Standard ChangeOpportunity Solution Tree, Experiment Backlog, Learning LogProblem Statement, Prototype, Test LearningsClick Data, Interest Signal, Learning Decision
Tagsno overlap
Continuous improvementLeanExperiments
DiscoveryOutcomesExperimentsOpportunity
InnovationPrototypeResearch
ValidationExperimentsDemandDiscovery
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