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| Criterion | ![]() Operations PDCA Cycle | ![]() UX Research Customer Journey Mapping | ![]() Operations Kaizen Event | ![]() UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 1 h bis mehrere Wochen | 2-4 h | 0.5-5 Tage | 1-3 h |
Participantsdifferent | 1-8 | 4-10 | 4-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | PDCA Log, Experiment Plan, Learning Outcome, Standard Change | Journey Map, Pain-point List, Opportunity Backlog | Kaizen Charter, Waste List, Improvement Experiments, Standard Work Update | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | Continuous improvementLeanExperiments | JourneyServiceService design | LeanContinuous improvementOperations | JourneyCustomerService designCanvas |



