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Criterion
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumLowHigh
Timedifferent
1 h bis mehrere WochenMultiple workshops over several weeks1-5 Tage1-4 Wochen
Participantsdifferent
1-82-8Nutzertraffic1-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
PDCA Log, Experiment Plan, Learning Outcome, Standard ChangeHooked loop, Trigger map, Reward design, Ethics checkInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
Continuous improvementLeanExperiments
GrowthBehaviorRetention
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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