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| Criterion |  Operations PDCA Cycle |  Innovation Design Sprint |  Innovation Crazy 8s |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | High | Low | High |
Timedifferent | 1 h bis mehrere Wochen | 4-5 Tage | 8-15 min | 1-4 Wochen |
Participantsdifferent | 1-8 | 5-8 | 1-10 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop | Async |
Outputdifferent | PDCA Log, Experiment Plan, Learning Outcome, Standard Change | Prototype, Test Findings, Decision Rationale | Sketch Set, Idea Shortlist, Direction Options | Experiment results, Decision log, Learning summary |
Tagsno overlap | Continuous improvementLeanExperiments | Design sprintPrototypeValidationInnovation | BrainstormingSketchingSpeedDivergenceDesign sprint | ExperimentsGrowthAnalyticsValidation |