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| Criterion |  Decision Making Option Framing |  Business Strategy Value Chain Analysis |  Business Strategy GAP Analysis |  Business Strategy TOWS Matrix |
|---|---|---|---|---|
Purposedifferent | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 45-120 min | Half day | 1-3 h | 1-2 h |
Participantsdifferent | 3-8 | 3-8 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Value Chain Map, Lever List | Gap Matrix, Action Plan, Risk Notes | TOWS Matrix, Strategic Options, Priority Actions |
Tags1 shared | OptionsDecision framingStrategyComparison | StrategyBusiness modelDiagnosisAnalysis | StrategyAnalysisPlanning | StrategyAnalysisOptions |