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Criterion
Paper illustration for Option Framing.
Decision Making
Option Framing
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
45-120 min1-3 h45-75 min25-40 min
Participantsdifferent
3-81-52-81-5
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Option Frames, Assumption Notes, Comparable Shortlist, Decision InputsFunnel report, Drop-off analysis, Optimization hypothesesTest Matrix, Test PlanLearning Card with evidence and next action
Tagsno overlap
OptionsDecision framingStrategyComparison
AnalyticsConversionGrowth
ExperimentsValidationDiscoveryOptions
ExperimentsValidationDiscoveryLearning
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