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| Criterion |  Decision Making Option Framing |  Growth Funnel Analysis |  Product Discovery MVP Test Matrix |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 45-120 min | 1-3 h | 45-75 min | 1-5 Tage |
Participantsdifferent | 3-8 | 1-5 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Funnel report, Drop-off analysis, Optimization hypotheses | Test Matrix, Test Plan | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | OptionsDecision framingStrategyComparison | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandDiscovery |