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| Criterion |  Decision Making Option Framing |  Growth Funnel Analysis |  Growth A/B Testing |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 45-120 min | 1-3 h | 1-4 Wochen | 45-75 min |
Participantsdifferent | 3-8 | 1-5 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Async | Workshop |
Outputdifferent | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary | Test Matrix, Test Plan |
Tagsno overlap | OptionsDecision framingStrategyComparison | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryOptions |