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Criterion
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
45-120 min45-60 min1-4 Wochen45-75 min
Participantsdifferent
3-82-81-62-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Option Frames, Assumption Notes, Comparable Shortlist, Decision InputsAssumption map, Test backlog, Risk rankingExperiment results, Decision log, Learning summaryTest Matrix, Test Plan
Tagsno overlap
OptionsDecision framingStrategyComparison
AssumptionsRiskExperimentsValidation
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryOptions
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