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Criterion
Paper illustration for Option Framing.
Decision Making
Option Framing
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
MediumHighLowLow
Timedifferent
45-120 min1-4 Wochen30-60 min20-35 min
Participantsdifferent
3-81-61-51-5
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Option Frames, Assumption Notes, Comparable Shortlist, Decision InputsExperiment results, Decision log, Learning summaryCompleted Experiment Canvas, Success MetricTest Card with a pre-set threshold
Tagsno overlap
OptionsDecision framingStrategyComparison
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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