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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-2 h Setup, laufend30–60 min per interview1-5 Tage25-40 min
Participantsdifferent
2-61 participant per interviewNutzertraffic1-5
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogInterview Notes, Themes, Insight SummaryClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tags1 shared
DiscoveryOutcomesExperimentsOpportunity
QualitativeResearchCustomerDiscovery
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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