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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 h Setup, laufend30–60 min per interview2-6 h30-60 min je Interview
Participantsdifferent
2-61 participant per interview2-85-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogInterview Notes, Themes, Insight SummaryEvent Model, UI Flow, Commands, Read ModelsInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
QualitativeResearchCustomerDiscovery
EventsBlueprintDomain-Driven DesignBehavior
DiscoveryInterviewsOpportunityCustomer
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