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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-2 h Setup, laufend30-60 min je Interview1-4 Wochen45-75 min
Participantsdifferent
2-65-12 Interviews3-10 Kunden2-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogInterview Notes, Opportunity Themes, Customer QuotesConcierge Learnings, Service Blueprint, MVP RisksTest Matrix, Test Plan
Tags1 shared
DiscoveryOutcomesExperimentsOpportunity
DiscoveryInterviewsOpportunityCustomer
MVPValidationServiceDiscovery
ExperimentsValidationDiscoveryOptions
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