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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-2 h Setup, laufend45-75 min1-5 Tage25-40 min
Participantsdifferent
2-62-8Nutzertraffic1-5
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogTest Matrix, Test PlanInterest Metrics, Conversion Signal, Learning NoteLearning Card with evidence and next action
Tags1 shared
DiscoveryOutcomesExperimentsOpportunity
ExperimentsValidationDiscoveryOptions
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryLearning
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